Science Communication Playbooks

How to Turn an Academic Paper Into a Responsible Social Carousel

Social media can spread research well or badly. It depends on how you handle evidence and caveats.

5 min readOpenProof

A carousel is one of the best formats for explaining research — one idea per slide, room for a figure, a natural narrative arc. It is also one of the easiest to get wrong, because the format rewards a punchy hook.

Start with the claim, not the hook

Open with the actual finding, stated plainly. A hook that overshoots the evidence sets up everything that follows to mislead.

Add method context

One slide on what the researchers did — the data, the sample, the question — gives readers the frame they need to interpret the finding correctly.

Keep the limitation slide and the "what not to overclaim" slide in the deck. They are not optional.

Show, then bound

Use a slide for evidence — a figure or simplified visual — and immediately follow with the limitation. Pairing the result with its boundary is what keeps a carousel honest.

Always link back

End with a link to the full research explainer and the original paper. The carousel is an on-ramp, not a destination. Done well, it makes research more shareable without turning it into hype.