PR Kits
Media-ready research communication, grounded in evidence.
PR kits should look like newsroom-ready briefing documents — and include caveats, not just headlines. OpenProof drafts the whole package for author approval.
Overview
What you get
Each kit pairs a plain-language headline with the facts, quotes, and context a journalist needs, plus the 'what this does not mean' guardrails that keep coverage accurate.
Included in this module
- Press release draft
- Plain-language media summary
- Suggested headlines
- Key facts
- Author quote drafts
- Institution boilerplate
- Journalist FAQ
- Caveats and what this does not mean
- Social posts and image notes
- Media contact and original citation
Headlines that inform, not inflate
Clear, non-hype headlines that hold up to scrutiny.
Good
Study finds association between neighborhood design and heat exposure in dense urban areas.
Avoid
Shocking new study proves city design is killing people.
Quotes, clearly labeled
Author quotes are drafted and marked so nothing goes out unapproved.
- Draft quote
- Needs review
- Author approved